EARNED MEDIA

Any voluntary brand mention, media awareness, or content produced by third parties. It's gained genuinely, unlike ads or website publishing. Examples include word-of-mouth, shares, mentions, reviews, reposts, and editorial content in media outlets.

UNEARNED MEDIA

Paid media is any marketing channel you pay for. Examples include display ads, radio, TV and podcast ads, paid influencers, paid content promotion, social media marketing, and search engine marketing.

OWNED MEDIA
Refers to all the content and communication channels that a company creates and manages, such as its website, blog, email newsletters, and social media profiles. The brand has complete control over the messaging and delivery of these channels, without incurring any additional costs. This type of media also provides valuable first-party data that can be used to create more personalized and targeted experiences.

We can connect you to a range of audiences via:

Broadcast Television Stations

• Fox 2: In The Morning w/ Blair Ledet, and Studio STL w/ Chelsea Hayes

• KMOV 4: Great Day

• KSDK 5: Show Me St. Louis

Radio

• iHeart Radio

• Audacy

• STL Public Radio

Social Media/TV

• Date Idea & Things To Do

• 94XO

• Ah! TV Network

• STL TV

• STL Bucket List

• Queen Mocha Latte

Print

• Riverfront Times

• Stl Post Dispatch

• Stl American

• Ladue News

• Stl Business Journal

• Sauce Mag

• Feast Mag

• Delux Mag

• St. Louis Mag

Podcast

• What Up Doe Radio

• Rare Radars

• Views From The Arch

• Cigar Talk

• Drunken Chicken Diaries

• STL Bucketlist

Photographers/Videographers

• CDot

• 2Live Media

• Captured by Videll

• Church Productions

• Rob Ruger

• Phillip Ellington

• and more.

Booking media interviews is crucial for PR. They provide info and build awareness. We secure TV, radio, and print interviews for clients.

We provide supportive services to ensure our clients are seen as experts and celebrities in their respective fields.

INTERVIEW PREP

Each session focuses on interview questions, communication skills, and confidence. Mandatory for New Clients

PR REP On-Site Media Interviews

(In Person & Virtual)

We assist clients in managing interactions with media to maintain a positive public image.

BTS Content Creation

Smartphone candids for client social media marketing and promotion. Same-day delivery.

Showcase your brand/event to key influencers, press, and media. Our event PR creation & execution ensures favorable turnout and sales results on the day of the event, while also embedding your brand/event in the public's mind for successful follow-up events.

MEDIA DAY

• A media event, also known as a pseudo-event, is an event, activity, or experience conducted for the purpose of media publicity.

• Provided A La Carte Service

LIVE EXPERIENCE CONTENT CREATION

• Smartphone candids for client social media marketing and promotion.

• Same-day delivery

• Minimum 2 hours

MEDIA COORDINATOR

• Media pass application, contract for media access at event, media personnel point of contact for interviews and coverage.

• Up to 2 hours